Lai Han Sam

Professional Coach, Asia

Han Sam, aka Sam, has been coaching professionally for more than 6 years with close to 200 clients over 600 hours. She specialises in career transitions, working with corporate and private individuals in areas of self-awareness, personal brand and leadership development. Her style of coaching is intuitively in the moment, with a creative flair and focused on pragmatic results. Clients love her strong yet empathetic and supportive manner.

Sam has more than 20 years of experience navigating the corporate world with a NASDAQ listed company, leading high performing teams and coaching associates in sales, marketing, operations, support and client management. These are valuable skills she brings to the coaching process. Sam’s last role as a Senior Sales Executive, was responsible for market direction and strategies related to the Singapore healthcare market, managing a pipeline worth SGD$140 million dollars.

No stranger to change, her transition from being a pharmacist to working in a multi-national healthcare technology company to starting her own coaching practice, reflects her coaching style of exploring the unknown and remaining curious about life.

Sam’s clients include Founders, Entrepreneurs, Chief Executives and Mid-Level Managers in MNC’s, High Potential Leaders, Corporate Professionals with backgrounds hailing from various industries including Healthcare, Sustainability Management, Legal, Retail, Technology, Banking, Media, Marketing, Accountancy, Finance and Start-ups.

Sam holds a Bachelor’s Degree in Pharmacy from the National University of Singapore. Graduating from the Coach U Advanced Coaching Program, Sam is a Professional Certified Coach, a credential from International Coaching Federation. She is also certified as an Extended DISC® Profiler as well as Management Drives Profiler.

Passionate about coaching and getting clients to level up in their lives, Sam served as the President of ICF Singapore Chapter in 2018 and remains very active in the coaching community.

Sam’s straight forward and authentic manner puts her clients at ease quickly. She has a knack of getting to the heart of the matter rather than working on a surface goal. Sam holds the philosophy of teaching her clients to fish rather than fish for them. Her clients are often surprised at how much they can accomplish with the clarity they get from the coaching conversations with Sam. She works best with clients who are reflective, takers of action and open-minded to explore different perspectives.

“My coaching experience with Sam was amazing. Besides being the same gender, Sam was also a working mother. Instantly, I felt the connection with her. She could empathise and understand my position. I felt really heard and guided with her probing questions, which led me into my self-discovery.

To Sam, thank you for your inspiring, relieving, insightful and engaging session! You opened up valuable new perspectives on my current situation. I must let you know that I really look forward to see you each time. I was able to view my situation from a completely new angle after our session. Do keep up your good work inspiring others.”

Deputy Head, Public Sector, Singapore