Riccardo Masera

Professional Coach, United Arab Emirates

Riccardo is an executive coach and senior finance leader who supports leaders navigating work and family balance, periods of transition and high-pressure professional roles. He is particularly passionate about enabling wellbeing and resilience while helping clients maximise their potential at work and gain clarity on what they are trying to build and why.

As a working father, Riccardo understands the challenge of balancing demanding careers with the desire to remain present, intentional and connected at home. His coaching supports clients to reflect honestly on their choices, navigate complexity with greater confidence and move forward with a clear sense of direction that works for both their professional and personal lives.

Background

Riccardo brings over 25 years of international leadership experience across Europe, the Middle East and Africa. He has held senior executive roles, including Group CFO positions, working closely with CEOs, boards, investors and founders in private equity-backed, family-owned and listed businesses.

Alongside his professional life, Riccardo is a father of three children, raising his family across different countries and cultures. Some of his children are now settled into working life, while one is still at home navigating secondary school. He has experienced firsthand the evolving challenges of parenting at different stages and the ongoing tension between fast-paced, high-responsibility roles and the desire to remain present and engaged at home.

Time in nature and shared experiences with loved ones are central to Riccardo’s life. He values hiking, sailing, scuba diving, skiing and other outdoor activities with his children and family. He also challenges himself through endurance and adventure pursuits, experiences that have deepened his understanding of resilience, uncertainty and sustainable energy. These lived experiences shape a coaching style that integrates professional ambition with personal balance and long-term life design.

Experience and qualifications

Riccardo has extensive experience operating at executive and board level across multiple industries, including FMCG, healthcare, manufacturing and private equity-backed organisations. He has led finance, strategy and transformation agendas in complex, multicultural environments.

He is a Fellow Chartered Accountant and an ICF-qualified executive coach, with advanced leadership and coaching training, including Co-Active Leadership and systemic approaches. His coaching work includes individual executive coaching, mentoring and leadership transitions.

Approach to coaching

Riccardo’s coaching style is calm, grounded and warmly challenging. He creates a safe space where clients feel supported to think deeply, speak honestly and explore what may be holding them back. He works holistically, recognising that leadership, execution, relationships, wellbeing and long-term direction are deeply connected. Sessions combine reflection with clear, realistic actions, helping clients gain new perspectives, build accountability and move forward with confidence during demanding periods of change.