Season Two – Episode 14

Rethinking Retail: Creating a Culture Where Work and Family Thrive

In this episode of CPO Talk, Helen Letchfield, Co-founder of Parent and Professional, is joined by Alexia Aronsten, Chief People and Experience Officer, Astrid and Miyu, to explore how retail organisations can create a family-friendly culture where flexibility, career progression and family life can work together.

Alexia shares how Astrid & Miyu has built a people-first culture rooted in trust, psychological safety and empowerment. She explains how the company’s values, shaped by employees themselves, influence everything from recruitment and leadership development to the everyday support people receive from their managers.

Alexia also introduces the concept of work-life synergy, encouraging employees to take ownership of how their working and personal lives fit together, supported by flexible arrangements and individual conversations.